For PURE COFFEE ROASTERS branding arose from the concept of combining “high art” with “low art”. Iconic paintings from art history were chosen to accompany the feel of specific roasts and custom typography, inspired by witchhouse music, was implemented throughout the designs. As PURE is a “garage coffee roaster” their identity needed to feel like a rebellion with class.

Brand Identity: primary & secondary logos, business cards, icons, custom typography
Packaging: 3 coffee can designs & 1 coffee bag design, cups & mugs

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